Itoya and メルシー券
Tuesday, January 22nd, 2008
Itoya, Japanese leading stationery store founded in 1904
One of the famous stores in Ginza, Tokyo. There are wide variety of stationery, arts and crafts, office supplies for amateur to pro.
With every 200 yen purchase at Itoya, get 5%coupon called メルシー券 or merci coupon
valued 10 yen for the next purchase.
This seems to be so typical promotional strategy
but Itoya started this coupon since 1953 (certainly it was 5%discount since then)
Moreover, there is no expired date.
It can be used forever no matter months or years passed!

