Itoya and メルシー券

Itoya, Japanese leading stationery store founded in 1904
One of the famous stores in Ginza, Tokyo. There are wide variety of stationery, arts and crafts, office supplies for amateur to pro.
With every 200 yen purchase at Itoya, get 5%coupon called メルシー券 or merci coupon
valued 10 yen for the next purchase.
This seems to be so typical promotional strategy
but Itoya started this coupon since 1953 (certainly it was 5%discount since then)
Moreover, there is no expired date.
It can be used forever no matter months or years passed!

Sleepless bookstore

Roppongi becomes the hot spot both night light and daylight
since Roppongi Hills to Tokyo Midtown opened.
Nightlife in Roppongi is not only for drinking, listening music, dancing
but reading!
Tsutaya at Roppongi Hills is the pioneer to open its store
from 7:00am to 4:00am
At the end of last year ABC Aoyama Book Center Roppongi store
changed its store hours to open till 5:00am
(weekdays 10:00-05:00 sunday 10:00-22:00).
What a cool hang out spot!